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a requiem for a brand
Targeting the New-Age Consumer
by: Pradip Chanda | 2010

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  • Language: English
  • Binding: Hardcover
  • Publisher: Roli Books
  • ISBN: 9788174367921
  • Edition: 2010
  • Pages: 138
Description
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Drawing from his extensive business management experience, Pradip Chanda turns traditional wisdom on its head when he proposes that brand loyalty is inversely proportional to the income and education levels of the
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