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advertising is dead
Long Live Advertising!
by: Tom Himpe, Will Collin | 2008

Regular Price: M.R.P.: ₹1,733.66

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Features
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  • Language: English
  • Binding: Paperback with flaps
  • Publisher: Thames and Hudson Ltd
  • ISBN: 9780500286876
  • Edition: 2008
  • Pages: 224
Description
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As conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This book, now available in paperback, provides a comprehensive overview of these revolutionary new techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book is vital reading for every advertising, marketing, design and communication professional and student.
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