Adding to Cart...
Added to Cart!
Home Authors
always be yourself. unless you can be a unicorn, then always be a unicorn
A Snapshot of the Weird:Wonderful World of the Tumblr Generation.
Inclusive of all taxes

Availability: In stock

  • Language: English
  • Binding: PLC (no jacket)
  • Publisher: Bis Publishers
  • ISBN: 9789063693503
  • Edition: 2014
  • Pages: 144
This is the first book to make use of Tumblr-like elaborate imaging and tongue-in-cheek captions in order to paint a picture of the generation of adolescents also referred to as Generation Y, Millennials, Generation Einstein, Digital Natives or even Gypsies. Whereas the name is not all that important, the generation certainly is. The authors – trend researchers themselves – dive into the Brave New World of this new generation and take a snapshot of the characteristics present among these adolescents. They have courage, they are dreamers and appear unaffected by the economic crisis in which they grew up; or does it only seem that way? They were raised with digital media and play those media inimitably. This book is a guide for whoever wishes to understand this generation, work with these adolescents, or target them for sales. However, it is especially a book for the Unicorns themselves, to give to each other or to their parents to make them understand that they are not some kind of freak, but part of a larger movement.
Customer Reviews
0 Reviews
Share your thoughts with other customers
Rate & Review product
Top Customer Review

No product review available.

Gift a Book
Gift a book to your loved one and have it shipped to them directly. Add a personal note to be included along with the book. Your book/product will be gift wrapped.
Buy a Gift card
Share the coupon code with your friends to avail the discount on the website.
Know More