Make Time for Creativity
French Design: Creativity as Tradition
Anne Bony and Sophie Zénon
A tribute to excellence in the know-how of leading French firms. The material transformation of an intention in an object is the result of a meeting between a designer and a craftsman, between know-how and project. The French know-how societies were born from Colbertism and closely associated with the evolution of French society, accompanying the major sociological changes. In the 19th century, they were adopted by a middle class that demanded to gain a status hitherto reserved for the aristocracy. Their heritage and archives are immense, as is their know-how. They contributed to the century to the extent that they regenerated their forces and raison d’être: a transmission implemented by today’s creators. This book will not be a mere catalogue but is instead intended as a tribute to excellence in the know-how of leading French firms which have succeeded in reinventing themselves in contact with designers and the unceasing challenges they face. Retracing the history of the most prestigious of these and highlighting their capacity to reinvent themselves by tackling the proposals formulated by the meltingpot of French designers, this volume will also aim to reveal and stress the unique qualities of craftsmanship. Transmission, Know-how and French design will be a must for graphic and fashion designers, marketing professionals, collectors and students.
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