Master of the 7 Swars
Pratyush Gupta
Indian classical music remains a timeless art. As much as it is cherished, the prospect of learning it often inspires fear. Swarpeti conquers this fear and provides a gateway into the magical and colourful world of Hindustani music through a blend of storytelling, activities, sound and shadow theatre.
This magical pop-up book on Indian classical music makes learning Indian music more experiential and exciting. Master of the 7 Swars, the first book in the series, flies alongside a crow named Kaga, who wishes to sing like the legendary musician Tansen. The book bursts with colours, pop-ups and shadow colour play immersing readers in an interactive tale to help Kaga achieve her dream learning swars from the voices of 7 animals, from whom the swars emerged.
Through the book you can see, touch and feel music as you discover the 7 Swars and create music with the Swar Tarang app while integrating activities and stories from the book.
How wonderful is this!? A pop-up book telling a beautiful musical story! - Vishal Dadlani
In a growing toneless world... some notes of sheer joy Innovation is alive and well and right here. -Jayant Kripalani
Very interesting book on Indian Classical Music. This is the perfect guide for someone just starting off with learning Indian Classical Music. - Parth Chandiraman
Pratyush, take a bow. You are a master storyteller and a great visualiser. This book is a must read for music lovers. - Himanshu Joshi, Indian Ocean
[Swarpeti] helps children experience Indian classical music in all its spectacular variety and textures. - Soumya Rajaram, Bangalore Mirror
An interdisciplinary designer and a Hindustani vocalist, Pratyush Gupta embarked on his musical journey by echoing his teacher's songs without fully grasping their meaning, highlighting a significant gap in Indian music education for children.
To bridge this gap, he launched Swarpeti in 2012 as his graduation project at the Srishti Institute of Art, Design and Technology. Following 11 years of innovation and a successful crowdfunding campaign, he unveiled an enchanting pop-up book that transforms classical music education into an exciting and interactive adventure for curious learners.
A master storyteller, Pratyush has elevated his book into a captivating experience through workshops, exhibitions and theatrical performances, bringing the richness of Indian music and art to a diverse and enthusiastic audience. His work has been featured in global publications and festivals, including the Times of India, Bangalore Mirror, Courrier International, Creative Gaga, and India Art Fair.