Pukka Indian: 100 Objects That Define India
Inspired by India How India Transformed Global Design
PHYLLIDA JAY
The book explores how some of the most legendary design houses have looked to Indian culture, decorative arts and artisanal crafts for inspiration. It delves into how these inspirations are filtered and adapted according to preconceived ideas or strategic objectives concerning India.
Inspired by India includes a wealth of visual imagery from the archives of museums and galleries and the world’s leading luxury brands, craft ateliers and fashion designers.
PHYLLIDA JAY has a doctorate in anthropology from University College London. Her work looks at society and culture in contemporary India through fashion, craft and design. She is especially interested in the cultural history of Indian craftwork and the role of Indian artisans in international luxury. She is the author of two books, Fashion India and Indian Khadi Cloth: From National Fabric to Luxury Fashion. She also works as a journalist and regularly writes for several publications including, the Business of Fashion, the New York Times, BBC Culture, and Vogue India.
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