Branded Interactions: Marketing Through Design in the Digital Age
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand...
Rs. 7,947.00
Hegarty on Advertising: Turning Intelligence into Magic
A revised and expanded edition of the book described by Books Monthly as ‘an absolute gem. A bible, in fact’. If the future is...
Rs. 2,250.00
Brand by Hand: Blisters, Calluses, and Clients: A Life in Design
Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino. Jon is a born-and-bred New Yorker. He talks...
Rs. 3,974.00
Best Seller
Branding In Five and a Half Steps
Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many...
Rs. 4,636.00
Goodvertising: Creative Advertising that Cares
Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand?...
Rs. 3,967.00
Hegarty on Creativity: There are No Rules
Creativity isn’t an occupation, it’s a preoccupation. It is at the very core of what makes us human. It’s also a fundamental challenge that...
Rs. 1,456.00
British Magazine Design
This book is an investigation into the design and history of British magazines over the past 170 years. It identifies turning points and new...
Rs. 3,974.00
Avedon Advertising
The first survey of Richard Avedon's influential advertising work Richard Avedon was one of the most sought-after and influential advertising photographers in America from...
Rs. 12,583.00
Creative Demons and How to Slay Them
Bedevilled by the demons of self-doubt, fear of failure or lack of inspiration? Lay waste to your mind-forged monsters with the help of Creative...
Rs. 2,250.00
A Requiem For A Brand
Drawing from his extensive business management experience, Pradip Chanda turns traditional wisdom on its head when he proposes that brand loyalty is inversely proportional...
Rs. 495.00
The Advertising Concept Book: Think Now, Design Later
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising,...
Rs. 3,311.00
Unbrandable: How to Succeed in the New Brand Space
The worlds of branding and consumption are changing. Helping to set the agenda are what Adam N. Stone designates the ‘Unbrandables’, consumers who are...
Rs. 1,980.00
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