Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand...
Richard Avedon, The Richard Avedon Foundation and Laura Avedon
The first survey of Richard Avedon's influential advertising work Richard Avedon was one of the most sought-after and influential advertising photographers in America from...
Drawing from his extensive business management experience, Pradip Chanda turns traditional wisdom on its head when he proposes that brand loyalty is inversely proportional...
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising,...
Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many...
Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino. Jon is a born-and-bred New Yorker. He talks...
Originally published to coincide with a major V&A exhibition, "Brand New " takes a look at contemporary consumer culture and the proliferation of brand...