Fundamentals of Design: Understanding, Creating & Evaluating Forms and Objects
Mike Ambach
The first part is a comprehensive compilation that identifies and describes all forms among objects. The middle section offers a qualitative overview of the possibilities with which form elements, forms, or objects can be developed and optimized. In the third section the methodology for the development of an own evaluation system is presented.
The objective of this work is to offer an orientation on the basics of design, combining the aspects of form, craft, content, and method into a holistic understanding of design.
After graduating in product design in Schwäbisch Gmünd, Mike Ambach worked as an in-house designer at Gaggenau-Hausgeräte. After founding his own design firm, he also worked as a design fundamentals lecturer in Schwäbisch Gmünd. Today, his work focuses on the areas of living and kitchens, electromobility and mechanical engineering.