nendo: A Big Book of Small Ideas

Oki Sato and Geneviève Gallot

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A large-format book that uncovers the secrets behind Nendo’s unique creative process.

He named his firm ‘Nendo’, the Japanese word for modelling clay; he uses manga-like sketches to illustrate his design concepts; and he creates some of the most imaginative furniture in the world: he is Oki Sato, one of Japan’s most prolific designers. At any given moment, he has hundreds of projects in the works – architecture, interiors, furniture, tableware, and more. ‘There is nothing I would not design,’ says Sato.

Sato renders his designs with remarkable conceptual clarity. At the outset, he allows his imagination to run wild and then documents his idea with a simple black line drawing – be it a bathroom basin defined by a single, ceramic swirl or a pair of wooden chopsticks that twist together to become one. These 2D images are converted into minimal 3D shapes described with clean outlines and a largely monochrome palette. Like a traditional Japanese ink painting, which constructs an image with just a few brush strokes, Sato extracts the unnecessary and eliminates distraction.

Featuring Sato’s original sketches, full-scale product images and explanatory texts, Project Nendo uncovers and unpicks the designer’s unique creative process, guiding the reader step-by-step through his innovative and playful world to reveal the secrets behind fifty of his inimitable works.

Oki Sato is founder of the multi-award-winning Japanese design firm Nendo. Geneviève Gallot is former director of the Institut national du patrimoine and of the École nationale supérieure des arts décoratifs.

Publisher
Thames and Hudson Ltd
ISBN
9780500026489
Binding
Hardback
Page Extent
96
Weight (kg)
1.08
Height (in)
14.57
Width (in)
10.24
Subject
Design , Product Design
Published Date
21 / 11 / 2024

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