Type Directory
Own Label: Sainsbury’s Design Studio: 1962 - 1977
Wrappers Delight
Jonny Trunk and FUEL
A nostalgia trip through the sweet wrappers of our childhoods: a massive, magical blast from our pasts – all in one beautiful graphic book
This is a very exciting book crammed full of the sweetest memories of all – a favourite gum, those addictive chews, that sparkling drink you can’t remember the name of, those stickers you collected and of course your lolly of choice (until they stopped making it). Think Cider Barrel, Cresta, Tip Top, Pacemakers, Lollygobblechocbomb, Kung Fueys, Fizz Bang, UFO sweet cigarettes and loads of other TV tie-ins, Furry Friends and even Fingammies! And then there are the treats you’ll only recall when you see the packaging for the first time in decades.
Wrappers Delight catalogues the amazing, lifetime collection of John Townsend, a man who collected the most disposable of wrappers: sweet cigarette boxes, wax gum papers, empty bags of crisps, drink cans, rock labels, stamps, transfers, coupons, recipe cards, tickets, odd boxes, badges, cards, stickers ... and more. All these items have been carefully documented and reproduced here in the highest quality. Presented in alphabetical order by manufacturer, and with over 500 full colour examples, this book is the first and only overview of the drinks and confectionary industry during this period
Nostalgia enthusiast Jonny Trunk founded his record label Trunk Records in 1995, which specialises in releasing lost and archived recordings. He compiled and wrote The Music Library, a book that documented the hidden world of library music, and Own Label, which looked at Sainsbury’s packaging from 1962 to 1977. He has worked with Oliver Postgate, Derek Griffiths, Tony Hart and other celebrated artists of the 1960s and 1970s. Jonny also writes for a number of magazines and broadcasts every week on Resonance FM, London’s art broadcasting station. Jarvis Cocker, Pulp’s frontman, is one of Britain’s most recognisable and treasured figures
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