Typography: Formation and TransFormation
Design Basics
Orientalism Style
Laurence Benaïm
More than a style, Orientalism is a way of seeing, of perceiving, of sharing emotions and palettes of colors, sensations. Historically, the wealth of the East’s exuberant kaleidoscope of mysteries and perfumes was an antidote to the conservative establishment and ordered rational thinking. Orientalist painters were collectors of dreams, in the way lovers of objects transform their study into a cabinet of curiosities. From Marco Polo’s Book of the Marvels of the World to Byron’s Turkish Tales, from Paul Poiret to Yves Saint Laurent and John Galliano, from Delacroix to the British explorer Richard Burton, from Cleopatra to Lawrence of Arabia, Orientalism offers a vision filled with dreams, secrets and poetry, a sensuous tableau perfumed with incense, interweaving past and present.
Following our successful Travel series, Assouline introduces the Style series, spotlighting some of the most iconic art movements and design styles, revealing their historical impact and continuing influence on our culture today.
French journalist and writer Laurence Benaïm is the author of Yves Saint Laurent (Grasset, 1993), the biography of reference on the designer, with several updated reeditions, including the recent English-language version (Rizzoli, 2019). She has devoted several other works to the couturier, including Yves Saint Laurent: Naissance d’une légende (La Martinière, 2002) and Requiem pour Yves Saint Laurent (Grasset, 2010). Benaïm is also the author of the biographies Marie?Laure de Noailles: La Vicomtesse du bizarre (Grasset, 2001) and Jean?Michel Frank: Le Chercheur de silence (Grasset, 2017). Her previous titles with Assouline include Dior by Yves Saint Laurent(2017) and Yves Saint Laurent: The Impossible Collection (2020).
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