Sold out
Advertising Next: 150 Winning Campaigns for the New Communications Age

Advertising Next: 150 Winning Campaigns for the New Communications Age

Tom Himpe

Rs. 2,844.00
Out of stock In stock
Size Guide

SHARE

This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.

Publisher
Thames and Hudson Ltd
ISBN
9780500514160
Binding
Hardback
Page Extent
400
Weight (kg)
0
Height (in)
9.65
Width (in)
8.66
Subject
Advertising
Published Date
27 / 10 / 2008

Trending Now

Best Seller

Marvel Classic Black Light Collectible Poster Portfolio

Marvel Entertainment
Rs. 8,550.00
Best Seller

The Indian Vegetarian Cookbook

Pushpesh Pant
Rs. 2,495.00
Best Seller

Louis Vuitton

Paul-Gerard Pasols
Rs. 12,540.00

Paul Smith

Rs. 5,694.00
Best Seller

The Family Meal, Home Cooking with Ferran Adrià

Ferran Adrià 

Rs. 3,414.00
Best Seller

Kengo Kuma: My Life as an Architect in Tokyo

Kengo Kuma
Rs. 2,052.00
Best Seller

Chanel Eternal Instant

Nicholas Foulkes
Rs. 7,410.00
Best Seller

G: Forever Green

Carlos Mota
Rs. 7,980.00
Best Seller

The Big Book of Bugs

Yuval Zommer and Barbara Taylor
Rs. 1,195.00
Best Seller

The Big Book of Birds

Yuval Zommer and Barbara Taylor
Rs. 1,195.00
Best Seller

Dior Catwalk: The Complete Collections

Alexander Fury and Adélia Sabatini
Rs. 6,840.00
Best Seller

The Monocle Book of Entrepreneurs: How to run your own business and find a better quality of life

Tyler Brûlé and Andrew Tuck
Rs. 3,990.00
Best Seller

Mind Your Manners

Nicola Edwards, Feronia Parker-Thomas
Rs. 797.00
Best Seller

The Big Book of Blooms

Yuval Zommer
Rs. 1,195.00
Best Seller

Women of the Raj: The Mothers, Wives and Daughters of the British Empire in India

Margaret MacMillan
Rs. 795.00
Best Seller

Chanel Catwalk: The Complete Collections

Patrick Mauriès and Adélia Sabatini
Rs. 6,840.00
Best Seller

The Great Empires of Asia

Jim Masselos and Jonathan Fenby
Rs. 795.00
Best Seller

Rasa Yatra: My Journey In Music

PT. MALLIKARJUN MANSUR
Rs. 395.00
Best Seller

The Big Book of Beasts

Yuval Zommer and Barbara Taylor
Rs. 1,195.00
Best Seller

Moments of Mindfulness: Buddhist Offerings

Danielle Follmi and Olivier Föllmi
Rs. 750.00

Recently Viewed Products

This website uses cookies to ensure you get the best experience. Learn more

Ok, got it