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Creative Advertising: Ideas and Techniques from the World's Best Campaigns

Creative Advertising: Ideas and Techniques from the World's Best Campaigns

Mario Pricken

Rs. 3,289.00
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What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising – in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.

Publisher
Thames and Hudson Ltd
ISBN
9780500287330
Binding
Paperback
Page Extent
256
Weight (kg)
1.49
Height (in)
11.26
Width (in)
9.88
Subject
Design , Graphic Design
Published Date
26 / 05 / 2008

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