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Creative Strategies: Idea Management for Marketing, Advertising, Media and Design

Creative Strategies: Idea Management for Marketing, Advertising, Media and Design

Mario Pricken and Karin Schmidt-Friderichs

Rs. 3,967.00
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An invaluable sourcebook for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination. From client briefs to office spaces, this book explores the strategies that can turn an agency into a creative powerhouse.

Publisher
Thames and Hudson Ltd
ISBN
9780500515402
Binding
Hardback
Page Extent
312
Weight (kg)
1.8
Height (in)
10.24
Width (in)
8.78
Subject
Design , Graphic Design
Published Date
01 / 11 / 2010

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