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DRAWING ATTENTION: Custom Illustration Solutions for Brands Today

DRAWING ATTENTION: Custom Illustration Solutions for Brands Today

Victionary

Rs. 4,300.00
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The age of the internet and media have brought about a growing interest in Asian culture and its various languages across the region. Han characters in particular, which are applied in Chinese, Japanese and Korean contexts respectively as three branches of the same written system, are becoming more than text-based communication devices. Due to the structure of the characters themselves, they are being utilised as flexible design elements that bring abstract visual concepts to life in breaking the barriers between the East and the West.

As a follow-up to the original release in 2015, Hanzi•Kanji•Hanja 2 focuses more on the former (i.e. Hanzi) through over 100 projects that give the ancient type form a fresh and modern facelift. Like its predecessor, the book comprises logotypes and their applications to offer readers a closer insight into the art of the strokes; as well as a showcase of brand identities, posters, packaging, advertisements and the like – expanded further with case studies and interviews to serve as an inspiring reference point for designers of all cultures.

Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children’s books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world.

https://victionary.com/pages/about-us

Publisher
Victionary
ISBN
9789887462996
Binding
Paperback
Page Extent
288
Weight (kg)
0.78
Height (in)
9.06
Width (in)
6.89
Subject
Design
Published Date
04 / 08 / 2022

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