DRAWING ATTENTION: Custom Illustration Solutions for Brands Today
Victionary
There is food within three metres of your front door. Three generations ago, it was common practice all over the world to collect this wild food; knowledge of what, where and when to forage was a necessary part of daily life. We still had lived experience of harvesting wild food with our hands. But with the advent of supermarket culture, monocultural systems of food production and escalating urbanisation, the knowledge associated with foraging has mostly been lost.
Today, we want this knowledge back. From forest to seaside, riverbank to city street - even your own yard - there is wild food and medicine available to those who know what to look for. In the face of global challenges such as climate change, food security and pandemic, we seek to empower ourselves with the information and skills that bring self-reliance and equip us to care for our families and communities. Eat Weeds shows how you can engage with wild food sources, reconnect with the stories of our ancestors, and care for local ecologies while transforming your neighbourhood into an edible adventure.
Headquartered in the heart of Asia, victionary connects creative talents and enthusiasts from all over the world through original concepts, intriguing graphic approaches, and innovative printing techniques. Founded by Victor Cheung in 2001, viction workshop ltd. provides fresh perspectives, timeless inspiration, and pure visual delight through its publishing brand, viction:ary. Aside from art, illustration, and graphic design-related titles, viction:ary also publishes travel guides and children’s books. To that end, we welcome you to join us in spreading the joy of print to every corner of the world.
https://victionary.com/pages/about-us