Toys. 100 Years Of All-American Toy Ads
Steven Heller & Jim Heimann
Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.
Take a stroll down the aisles of America's toy store. Bolstered by a booming consumer culture, the 20th century saw U.S. toys become a commodity that would enthrall children for generations. This comprehensive catalogue gathers 100 years of ads selling all-time favorites and forgotten fads-everything from science kits, frilly dolls, and...
Steven Heller, co-chair of the School of Visual Arts MFA Design / Designer as Entrepreneur program, writes “The Daily Heller” for printmag.com and is author or editor of more than 190 books on graphic design, editorial illustration, and political art.