V&A: Brand.new

Jane Pavitt

Rs. 2,051.00
Out of stock In stock
Size Guide

SHARE

Originally published to coincide with a major V&A exhibition, "Brand New " takes a look at contemporary consumer culture and the proliferation of brand identities which affect all our daily lives at the beginning of the 21st century. Ranging across fashion, design and media, "Brand New " sets out some provocative debates about brands, design and consuming habits. Five key sections look at: the economics and business of branding; personal and social identities in a global, commodified world; the shopping experience from mall to website and the ethical and social questions for both brand and consumer. 20 short features complement the main text, presenting snapshots of retail, branding and consumer behaviour from around the world. Critics, historians, anthropologists, sociologists, designers as well as voices from the business world offer a range of opinions on topics as diverse as shopping in China, fakes and counterfeiting, and the branding of personality. It is aimed at students and observers of modern culture and should appeal to anyone who shops as well as those with an interest in advertising, product design and fashion.

Publisher
V&A
ISBN
9781851773244
Binding
Paperback
Page Extent
240
Weight (kg)
1.5
Height (in)
11.22
Width (in)
9.84
Subject
Design
Published Date
30 / 09 / 2002

Trending Now

New Arrival
Best Seller

The Dark Hour: India Under Lockdowns

Aamir Peerzada, Anoo Bhuyan, Kalpish Ratna, M.G. Radhakrishnan, Namita Bhandare, Omkar Goswami, Pooja Dhingra, Saba Naqvi, Soutik Biswas
Rs. 395.00
New Arrival
Best Seller

The Big Book of Belonging (Signed Copy)

Yuval Zommer
Rs. 1,541.00
New Arrival
Best Seller

The Man Who Bent Light: Father of Fibre Optics

Narinder Singh Kapany
Rs. 995.00
New Arrival
Best Seller

The Sardar of Spin: A Celebration of the Life and Art of Bishan Singh Bedi

Neha Bedi, Sachin Tendulkar, Sunil Gavaskar et all
Rs. 595.00
Best Seller

Dining With The Nawabs

Meera Ali, Karam Puri
Rs. 4,995.00
Best Seller

Patterns of India: A Colouring Book

Henry Wilson
Rs. 795.00
New Arrival
Best Seller

Textilepedia

Rs. 3,239.00
Best Seller
-4% off

Diary of Frida Kahlo

Carlos Fuentes
Rs. 2,364.00 Rs. 2,261.00
New Arrival
Best Seller

India: A Story Through 100 Objects

Vidya Dehejia
Rs. 2,495.00
Best Seller

Delhi :Red Fort To Raisina

Rs. 3,500.00
Best Seller

Pure Healthy Special And Simple Series Gift Box

Vidhu Mittal
Rs. 5,999.00
New Arrival
Best Seller

The Big Book of Blooms

Yuval Zommer
Rs. 1,541.00
Best Seller

The Big Book of Birds

Yuval Zommer and Barbara Taylor
Rs. 1,541.00
New Arrival
Best Seller

The House Of Scindias: A Saga Of Power, Politics And Intrigue

Rasheed Kidwai
Rs. 395.00
Best Seller

Fractured Freedom

Kobad Ghandy
Rs. 595.00
Best Seller

Women of the Raj: The Mothers, Wives and Daughters of the British Empire in India

Margaret MacMillan
Rs. 699.00
Best Seller

An Unknown Treasure in Rajasthan: The Bundi Wall-Paintings

Milo C. Beach and Hilde Lauwaert
Rs. 2,995.00
Best Seller

Moments of Mindfulness: Buddhist Offerings

Danielle Follmi and Olivier Föllmi
Rs. 750.00
Best Seller

Moments of Mindfulness: Indian Wisdom

Danielle Follmi and Olivier Föllmi
Rs. 750.00
Best Seller

The Great Empires of Asia

Jim Masselos and Jonathan Fenby
Rs. 699.00

Recently Viewed Products

This website uses cookies to ensure you get the best experience. Learn more

Ok, got it