Contemporary Architecture: Masterpieces around the World
Markus Sebastian Braun and Chris van Uffelen
Rs. 8,544.00
Corporate design (CD) refers to all components that in their entirety make up the identity of a brand. It defines the special features of the respective company or institution and generates both attention and orientation for the target group – from logo design to colour scheme, imagery, typography, design grid, etc. The success of a CD is its recognition value on as many channels as possible.
Today's corporate identities are characterized by the fact that they are flexible, modular or generative, i.e. not only striking but also variable at the same time. It is therefore essential that all elements are designed flexibly, allowing their adaptation to the respective requirements. The presented current corporate design and branding concepts from Germany point to the future and are distinguished by their conceptual inventiveness, design expertise, and perfect craftsmanship.
Today's corporate identities are characterized by the fact that they are flexible, modular or generative, i.e. not only striking but also variable at the same time. It is therefore essential that all elements are designed flexibly, allowing their adaptation to the respective requirements. The presented current corporate design and branding concepts from Germany point to the future and are distinguished by their conceptual inventiveness, design expertise, and perfect craftsmanship.
The core topic for Chris van Uffelen is the transfer of knowledge about design in all its manifestations. For more than twenty years the Dutch-German art historian has been publishing books as well as countless essays and articles on art, architecture, interior design and urban planning from antiquity to the present.
Publisher
Braun
ISBN
9783037682845
Binding
Hardback
Page Extent
432
Weight (kg)
2.92
Height (in)
12.99
Width (in)
9.45
Subject
Architecture & Landscape Design
, Architecture History & Reference
Published Date
10
/ 11
/ 2022
Size Guide
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