TAG Heuer Carrera: The Race Never Stops
Nicholas Biebuyck
A luxurious, elegant ode to the legendary men and women’s watches
Developed 60 years ago from the eponymous race that bequeathed its speed, drive, and virality, the TAG Heuer Carrera is a legendary and iconic timepiece that remains synonymous with competition, modernity, and luxury today. TAG HEUER CARRERA unfolds decade-by-decade to tell the watch’s extraordinary saga within this luxurious and elegant, yet authoritative, package. The book includes several inserts distributed throughout that reveal the iconic Carrera Collection DNA and a special binding. Fans and collectors of the iconic watches will find more than 600 major references of Carrera watches since the beginning of the collection in 1963 through to 2023, offering a complete collector’s view of the collection.
Nicholas Biebuyck joined TAG Heuer in March 2021. Born and raised in the UK, Biebuyck built his career between London and Hong Kong. As heritage director of TAG Heuer, he oversees the brand’s archives, which date back to 1860, the TAG Heuer museum, and communication centered on its deep cultural history. An expert voice in the vintage watch world, he previously served as a senior specialist at auction houses Bonhams and Christie’s. He is based in La Chaux de Fonds, Switzerland.
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