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Branded Interactions: Creating the Digital Experience

Branded Interactions: Creating the Digital Experience

Marco Spies

Rs. 4,986.00
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Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.

Publisher
Thames and Hudson Ltd
ISBN
9780500518175
Binding
Hardback
Page Extent
360
Weight (kg)
1.62
Height (in)
10.43
Width (in)
7.87
Subject
Design , Graphic Design
Published Date
24 / 08 / 2015

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