Circular Design for Fashion
Ellen MacArthur Foundation Publishing
Offering unprecedented access to the V&A’s collection of autochromes – one of the greatest collections of early colour photography in the world – Colour Mania presents this pioneering photographic process in its full, vibrant, wondrous and painterly beauty and provides a breath-taking view of the early 20th century in colour.
Autochromes are so fragile and light sensitive that they cannot be displayed in public – this book presents the only chance to see the V&A’s internationally significant collection. Invented by the Lumière brothers – also pioneers of cinema – the autochrome was the first widely available colour photography process. Upon its commercial release in 1907, it was eagerly embraced by Pictorialist photographers and advocated by its leading member Alfred Stieglitz, who predicted ‘soon the world will be color-mad’.
Photographed with great care for this book, the V&A’s abundant collection of autochromes is brought to the public for the very first time. Organized thematically and with in-depth sections focusing on the photographers who engaged with the process, Colour Mania is built upon the latest scholarship and research by Catlin Langford and includes insights into how these extraordinary photographs are being preserved for future generations.
An opportunity to travel in time and understand a tour de force in photographic technology, Colour Mania will delight anyone who desires to experience the past in colour.
The Ellen MacArthur Foundation is an international charity, committed to the creation of a circular economy that tackles some of the biggest challenges of our time, such as climate change and biodiversity loss. Driven by design, a circular economy eliminates waste and pollution, keeps products and materials in use, and regenerates natural systems, creating benefits for society, the environment, and the economy. This book is part of the Ellen MacArthur Foundation’s Circular Design Programme, which aims to empower and equip the world’s designers and creatives in fashion, food, packaging, and beyond, to embrace the circular economy opportunity.
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