The Form Book: Best Practice in Creating Forms for Printed and Online Use
Borries Schwesinger
Filling in a form may be an everyday experience, yet as an aspect of design that affects all our lives, forms are often overlooked. Order forms, invoices, applications and questionnaires are all standardized ways of requesting or presenting information, designed to focus on the essentials and so make life faster and simpler. But if a form is too complicated, confusing or obscure, it can become a barrier to clear communication, wasting time and money and potentially harming the public’s perception of a business or brand. Successful forms do exist – efficient, streamlined and even stylish – but they are a real challenge to create. This unique and invaluable sourcebook shows what good form design can achieve. Packed with practical advice and inspiring ideas, it brings together a comprehensive collection of great designs for both print and digital media, showcasing a range of thoughtful, elegant or witty approaches to form creation and proving that attention to even the smallest design elements can make a big difference to the way that people and organizations interact.
Thames and Hudson Ltd
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