Printemps
Sonia Rachline
For 150 years, the French department store Printemps has been synonymous with Parisian elegance, a symbol of fashion, beauty, and style. It has clothed generations of fashionable men and women in the latest trends from throughout the world. Printemps is where everything associated with fashion is presented, sometimes created, and distributed ? items from the famous Primavera studios, which have offered Art Deco works to all since the 1920s; collaborations with Paul Poiret, Pierre Cardin, Christian Lacroix and Karl Lagerfeld, who created the dressing room for the modern woman; windows staged by Nick Knight and Chanel; capsule collections from Victoria Beckham and Manolo Blahnik; posters drawn by Gruau and Philippe Delhomme: the style showcase goes on and on. The famous motto of Jules Jazulot, the store?s founder, still holds true today: ?Every elegant woman is a Printemps customer." Printemps remains the temple of chic for Parisians.
Sonia Rachline is a journalist and novelist who has written about fashion, lifestyle and culture for Vogue France for 30 years. She has authored several books, including Maison Martin Margiela.
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