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The Generative Mind: A New Approach to Creative Thinking
Patrik Hübner
Rs. 3,300.00
"If you’re into creative coding, visual communication, and generative design, THIS is the book to buy!...Syntax and code examples are ephemeral. The ideas and perspectives in Patrik’s book are here to stay. As a long time creative coding educator, I can’t recommend it enough." — Prof. Stig Møller Hansen, Professor, PhD at the Danish School of Media and Journalism, Copenhagen and expert on Computational Graphic Design and Creative Coding
True creativity today means making authentic connections and shaping meaningful, dynamic narratives: with practical insights and clear principles, this book offers a fresh perspective on designing for a future that is constantly changing.
Artificial intelligence, automation and ever new data-driven tools are reshaping the creative world, and the role of design and communication is evolving rapidly. The true innovation in this context is to create authenticity that endures beyond fleeting technological shifts. The Generative Mind invites us to rise above short-lived trends and see design as something alive and constantly evolving – in a world that refuses to stand still.
The author combines systems thinking, generative design and a human-centered perspective to open up a new perspective on working with technology to ideate, design and tell stories. In eight clear principles, he shows how design can be understood as a process that questions boundaries in order to go beyond the visible and shape what is felt: a book for all those who understand creativity as a journey and not just a destination and want to actively shape the future of design.
True creativity today means making authentic connections and shaping meaningful, dynamic narratives: with practical insights and clear principles, this book offers a fresh perspective on designing for a future that is constantly changing.
Artificial intelligence, automation and ever new data-driven tools are reshaping the creative world, and the role of design and communication is evolving rapidly. The true innovation in this context is to create authenticity that endures beyond fleeting technological shifts. The Generative Mind invites us to rise above short-lived trends and see design as something alive and constantly evolving – in a world that refuses to stand still.
The author combines systems thinking, generative design and a human-centered perspective to open up a new perspective on working with technology to ideate, design and tell stories. In eight clear principles, he shows how design can be understood as a process that questions boundaries in order to go beyond the visible and shape what is felt: a book for all those who understand creativity as a journey and not just a destination and want to actively shape the future of design.
Having worked in traditional design for years, Patrik Hübner discovered creative coding in 2014 and became one of the first to use the explorative creative method to rethink branding. Today, he works as a generative designer with international brands, agencies and cultural institutions, develops dynamic brand experiences and teaches at universities.
Publisher
Verlag Niggli
ISBN
9783721210590
Binding
Paperback
Page Extent
224
Weight (kg)
0.4
Height (in)
8.27
Width (in)
5.91
Subject
Design
, General Design
Published Date
26
/ 02
/ 2026
Size Guide
×
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