Identity: Chermayeff & Geismar & Haviv: Compact Edition
Ivan Chermayeff
This new revised compact edition features 70+ additional identities from the firm’s previous and current clients, including Chase Bank, NBC, Warner Bros., PBS, and many more. Also included are interviews with Tom Geismar and Sagi Haviv, plus written contributions from Milton Glaser, John Maeda (MIT), and Alexandra Lange (Pulitzer Prize winner).
Chermayeff & Geismar & Haviv is the brand design firm behind many of the world’s most recognizable trademarks. Since 1957, the firm has pioneered the modern movement of idea-driven graphic design across every discipline, specializing in brand identities, exhibitions, print and motion graphics, and art in architecture.
The firm has a global reach, with projects in Europe, Asia, Latin America, and the Middle East as well as throughout the United States. It is led by its founding partner, designer Tom Geismar, partner and designer Sagi Haviv, and principal designers Mackey Saturday and Melanie McElduff.
Chermayeff & Geismar & Haviv is known for a collaborative, problem-solving approach to design, with personal involvement by all principals in every project and continuous attention to the details and nuances of projects as they evolve.
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