Fashion Worlds: Contemporary Retail Spaces
Michelle Galindo and Markus Hattstein
Quality of design has been an indispensable component of successful sales strategies since time immemorial, and has only gained in importance in the age of internet sales. Retail shopping must be fun and passionately celebrated as an emotional experience. Since one trend chases the next, design must display sustainability and flexibility or to precisely feature the current collection. Whether it be urban-casual, street-fashion, prêt-à-porter or haute-couture, the task is to provide the perfect stage for each fashion and to address the right target group. After a short historical essay, Fashion World shows how goods are successfully displayed today. The spectrum ranges from strident designer shops to elegant boutiques, to prestigious flagship stores. Every design in this book is tailored to its task.