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Holistic Retail Design: Reshaping Shopping for the Digital Era
Philipp Teufel and Rainer Zimmermann
Rs. 2,845.00
Holistic Retail Design is setting out a theory on design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. It features those strategies in a number of chapters, and also includes international best practice cases.
Publisher
Frame Publishers
ISBN
9789491727658
Binding
Paperback
Page Extent
400
Weight (kg)
1.11
Height (in)
6.5
Width (in)
9.45
Subject
Interiors & Gardens
Published Date
12
/ 10
/ 2015
Size Guide
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