How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

Michael Bierut

Rs. 4,560.00
Out of stock In stock
Size Guide

SHARE

Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career.

Each project is told in Bierut’s own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today.

This revised and expanded edition of Bierut’s bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. Inspiring, informative and authoritative, How to... is a bible of graphic design ideas.

With 833 illustrations in colour

Michael Bierut’s career spans every genre of graphic design, from books and posters to packaging and signage, for a broad range of clients. He has won hundreds of design awards and his work is represented in the permanent collections of the Museum of Modern Art and the Metropolitan Museum of Art in New York. Bierut is both a senior critic at Yale’s School of Art and a fellow of its School of Management.

Publisher
Thames and Hudson Ltd
ISBN
9780500296189
Binding
Hardback
Page Extent
352
Height (in)
10
Width (in)
9
Subject
Design , Graphic Design
Published Date
01

Trending Now

Best Seller

Marvel Classic Black Light Collectible Poster Portfolio

Marvel Entertainment
Rs. 8,550.00
Best Seller

The Indian Vegetarian Cookbook

Pushpesh Pant
Rs. 2,495.00
Best Seller

Louis Vuitton

Paul-Gerard Pasols
Rs. 12,540.00

Paul Smith

Rs. 5,694.00
Best Seller

The Family Meal, Home Cooking with Ferran Adrià

Ferran Adrià 

Rs. 3,414.00
Best Seller

Kengo Kuma: My Life as an Architect in Tokyo

Kengo Kuma
Rs. 2,052.00
Best Seller

Chanel Eternal Instant

Nicholas Foulkes
Rs. 7,410.00
Best Seller

G: Forever Green

Carlos Mota
Rs. 7,980.00
Best Seller

The Big Book of Bugs

Yuval Zommer and Barbara Taylor
Rs. 1,195.00
Best Seller

The Big Book of Birds

Yuval Zommer and Barbara Taylor
Rs. 1,195.00
Best Seller

Dior Catwalk: The Complete Collections

Alexander Fury and Adélia Sabatini
Rs. 6,840.00
Best Seller

The Monocle Book of Entrepreneurs: How to run your own business and find a better quality of life

Tyler Brûlé and Andrew Tuck
Rs. 3,990.00
Best Seller

Mind Your Manners

Nicola Edwards, Feronia Parker-Thomas
Rs. 797.00
Best Seller

The Big Book of Blooms

Yuval Zommer
Rs. 1,195.00
Best Seller

Women of the Raj: The Mothers, Wives and Daughters of the British Empire in India

Margaret MacMillan
Rs. 795.00
Best Seller

Chanel Catwalk: The Complete Collections

Patrick Mauriès and Adélia Sabatini
Rs. 6,840.00
Best Seller

The Great Empires of Asia

Jim Masselos and Jonathan Fenby
Rs. 795.00
Best Seller

Rasa Yatra: My Journey In Music

PT. MALLIKARJUN MANSUR
Rs. 395.00
Best Seller

The Big Book of Beasts

Yuval Zommer and Barbara Taylor
Rs. 1,195.00
Best Seller

Moments of Mindfulness: Buddhist Offerings

Danielle Follmi and Olivier Föllmi
Rs. 750.00

Recently Viewed Products

This website uses cookies to ensure you get the best experience. Learn more

Ok, got it