In 2005, two brothers with a background in the music industry decided to channel their love for sound into a different medium: fashion. Laurent and Arik Britton's Paris-based brand IRO remixes Parisian sophistication with New York sass, a look that's both chic and rock 'n' roll. IRO Introspection marks IRO's 15th anniversary and highlights the spirit of a brand that has influenced style worldwide, with more than 45 stores in New York City, Los Angeles, Miami, and beyond. This beautifully designed book features 20 fashion campaigns photographed by major names including Benoi^t Peverelli, Karim Sadli, Alex Cayley, Claudia Knoepfel and Stefan Indlekofer, Josh Olins, Lachlan Bailey, Collier Schorr, and Chris Colls. Accompanying essays by fashion writer Lauren Benai¨m showcase the brand's identity and follow the designers throughout the making of a campaign. Inspiring and luxurious, IRO Introspection celebrates a fashion brand that has found its unique voice within the fashion world.
Journalist and fashion writer Laurence Benaim has written many books including Yves Saint Laurent: A Biography, Lancel: Parisian Maison since 1876, Women in Dior: Portraits of Elegance, Dior: The New Look Revolution and Rene Lacoste. She created the style supplement for the newspaper Le Monde and has contributed to Vogue and Marie Claire. She is an editorial adviser for Le Figaro.