Olympic Games: The Design
Markus Osterwalder
Is there a bigger challenge for a designer than the creation of an identity for the Olympic Games? Each venue has developed its own unique image, merging national spirit and international trends with the Olympic spirit of friendship, solidarity and fairness. Olympic Games – The Design provides an in-depth overview of the history of the Games, with for the first time the visual appearance at the forefront: logos, mascots, medals, pictograms, uniforms, tickets, luggage tags, posters, souvenirs and much more.
The author Markus Osterwalder presents a total of around 6,000 illustrations on over 1,500 pages in two volumes with 58 chapters including astonishing facts and stories about who created what and how. For each of the Games, the passionate Swiss collector has systematically chosen examples from the fields of graphic design, typography, fashion and product design that enable viewers and readers to fully grasp the design identity of the respective Games. In addition, this title shows the exciting development in the field of corporate identity and brand design.
Graphic designer and Olympic historian Markus Osterwalder has been devoted to the design of the Olympic Games for almost 30 years. He started to collect everything from and about it when he at-tended his first Games in Lillehammer 1994. Today, the collector’s archive in Switzer-land contains around 60,000 of historical documents, objects and photographs. Re-cently, Osterwalder curated the exhibition “Olympic Language – Exploring the Look of the Games” in the Olympic Museum in Lausanne.
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