In the years following the publication of Sneakers: The Complete Collector’s Guide, sneaker culture emerged from its underground origins to grow into a multi-billion-dollar business. Sneakers: The Complete Limited Editions Guide, on track to surpass the sales of the first book, looked at the second wave of collecting: limited editions and collaborations between the brands, invited artists, designers, musicians and cultural icons. The creative team behind both Sneakers books has now turned its brilliant originality, wit and flair to two gift products, both of which draw their content from the bestselling books. Sneakers: Postcards consists of 30 detachable postcards selected from the concept and location photography seen in both Sneakers books. Whether it is the adidas München ‘Oktoberfest’ shoe or the super-limited-edition Nike Air Mag replica of the shoes in Back to the Future 2 created for the Michael J. Fox Foundation, each of the postcards is an absolute classic design that sneaker freaks can share with one another or simply frame and hang on a wall.
The creative consultancy U-Dox are creators of the leading online sneaker resource crookedtongues.com.