TYPE SPEAKS: A LEXICON OF EXPRESSIVE, EMOTIONAL, AND SYMBOLIC TYPEFACES : A Lexicon of Expressive, Emotional, and Symbolic Typefaces
A Lexicon of Expressive, Emotional, and Symbolic Typefaces
Steven Heller and Gail Anderson
An essential resource to using contemporary typefaces for effective communication Type is the handwriting of the 21st century, lending its expressive voice to the language of all written communication. Type Speaks is the first book to explore type as a medium that conveys emotions, concepts, and ideas, filled with hundreds of new fonts available through digital foundries. Some exude joy, radiate serenity, or jangle the nerves; some sell or persuade or command or seduce. More than ever before, a great range of type choices, both conventional and unconventional, is available to graphic design professionals and nonprofessionals alike. In this new world, Type Speaks will be an essential reference for anyone crafting messages in words.
Steven Heller is the author/editor of more than 180 books on design, illustration, and popular culture and the recipient of the Smithsonian National Design Award for Design Mind. Gail Anderson is chair of BFA Design and BFA Advertising at the School of Visual Arts, New York and the recipient of the Smithsonian National Design Award for Lifetime Achievement and the AIGA Medal. Both live in New York City.
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